Course Digital Marketing Training in Pune

Digital Marketing Training in Pune

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Industry Oriented Curriculum

30 + Case Studies & Projects

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120+ Live Sessions

Digital Marketing Training in Pune

Our Digital Marketing Training Program is expected to take two months with a total of 18 classes, each class is having three-four hours training. Its majoring covers: Introduction To Digital Marketing Web Development concepts, Content Management, WordPress & Blogging, Brand Marketing & Management, Internet Marketing Etiquettes,Search Engine Optimization and Google Web Analytics. It majorly focuses on concepts building through automated approach.

Lectures: 9 | Duration: 48 hours | Mode of Training: Classroom & Online

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Syllabus

Module 1 - Introduction To Digital Marketing

What is Digital Marketing?
Need of Digital Marketing
Scope of Digital Marketing
Trends of Digital Marketing
Popular Search Engines
Significance of Digital Marketing
Preface of Online Marketing
How online Marketing Works?
Know the Internet
What is the Internet & Its Purpose?
The Owner of Internet
How Digital Marketing Works?
Protocols (HTTP/HTTPS/FTP/SMTP)
IP Address / DNS Concepts
Internet Technologies
Websites / Web Portals
PPC Cycle (Pay Per Click Cycle)
Project Case Studies

Module 2 - Web Development

Components of a Website
What is a Domain?
Purpose of Domain Names and Extensions
What is Hosting?
What are Protocols?
Structure of a Website
Different Types of Websites
Dynamic Vs Static Website
What are Responsive Websites?
Consideration Points While Designing a Website
What is the difference between a Website and a Blog?
What is WordPress Website?
How to start your own Website?
What are the Web Platforms?
What is HTML?
Structure of HTML
What is the need of a Website?
What is Website Navigation?
Strategies to Design a Website.
Website Layout Customization
LIVE Projects
Case Studies

Module 3 - Content Management

What is Content?
Why Content is Important?
Understanding Content & Audience
Different Types of Content
Online Content Ingredients
Analyzing Query & Keyword for Content
The Right Content Flow
Content Generation Methods
Online Content Optimization
Content Distribution
Blogs Optimization Tips
Articles Optimization Tips
Newsletter Optimization Tips
Corporate Collaterals Tips
Content for Corporate Communication
What is Content Management?
Importance of Content Management
Content Team Management
What is Content Marketing?
Content Marketing Objectives
Content Marketing Strategies
The Art of Acquiring High Quality Leads through Content
Content Designing for Various Networks
Content Creation Tips
Content Management Success Formulas
Case Studies

Module 4 - Word Press & Blogging

What is Blogging?
Importance of Blogging
Plan your first Blog
How to select your Niche?
Free Blogging Platforms
Create your first Blog
How to choose Best Niche for Blog?
Difference between Blog & Website
What is CMS?
What is WordPress?
Create your first Professional Website
How to customize WordPress & Blogger Themes?
WordPress Tools & Plugins
Introduction to Woocommerce
Integration of WordPress with Blog
How to Monetize your Blog?
Overview of Adsense
How to Earn from Blogging?
How to Become a Successful Blogger?
Lead Generation via Blogging
How to make your Blog Viral?
Blogging Plans & Strategies
Google Tools Integration with your Website
Effective Blogging Tips
Project Case Studies

Module 5 - Brand Marketing & Management

What is a Brand?
How to Create a Brand?
Different Branding Methods
Advertising Vs Branding
ATL & BTL Activities
What is a Logo?
Importance of a Logo
How to Design a Logo?
Product Vs Service Branding
Power of Collaterals
Profile
Proposal
Portfolio
Invoice
Bills
SWOT Analysis
COPEX & OPEX
Approaches
Brand & Franchise
Creating MIS Funnel
Standard Reporting System
Brands We Know
Project Case Studies

Module 6 - Internet Marketing Etiquettes

White Hat
Black Hat Overview
Doorway Pages
Invisible Text
Stuffing
Cloaking
Grey Hat
IP & Proxy
Blocked & Parked Domains
ICANN
Spamming
Cookies Policy
Privacy Policy
Tools for Creating Privacy Policy
Disclaimers
What are the Cyber Laws
Copyright
Internet Do’s and Dont’s
Project Case Studies

Module 7 - Search Engine Optimization

What is SEO?
Why Websites should be Optimized?
The Role of SEO
How Search Engine Works?
What is Page Rank?
Alexa / PA / DA
How to Get Best ROI?
Significance of SEO
Keywords Vs Query
Google Trends and Insights
What is Inbound & Outbound Marketing?
White Hat SEO Case Study
Black Hat SEO Case Study
Grey Hat SEO Case Study

On Page SEO

HTML Overview
What are Keywords?
Types of Keywords
Keyword Research
Keyword Density & Proximity
Website Audit
Meta Tag Optimization
Body Optimization
URL Optimization
Canonical Implementation
Image Optimization
Content Optimization
Unique and Duplicate Content
Sitemap Generation
Competitor Research
Case Studies

OFF Page SEO

What are Backlinks?
Types of Backlinks
Understanding Backlink Techniques
Submission to Search Engines
Directory Submission
Articles Submission
PR Submission
Forum Submission
PPT / PDF Submission
Classified Submission
Quora and Yahoo Answers
Social Bookmarking
Blog Commenting
RSS Submission
Important Plugins
Case Studies

Premium SEO Tools

Keyword Planner Tool
Competitor Analysis Tool
Content Writing Tool
Website Audit Tool
Ranking Tool
Google Search Console
Google Analytics
Web Browser Tools

Google Updates

What are Google Updates?
Types of Google Updates
Why Google Updates are Important?
What is Google Penalization?
How to Recover from Penalization?

SEO Reports

Keyword Ranking Report
Off Page Activity Report
Audit Report for New Project

Module 8 - Google Web Analytics

What is Google Analytics?
How to Create an Account?
Account Optimization
Goal Optimization
Funnel Creation
Funnel Optimization
View Creation
Segment Creation
Explore the Filters
In-depth Knowledge of
Acquisition
Behavior
Conversion
GEO Location Optimization
Web Analysis
How to Track URLs?
Advance URL Tracking
E-Commerce Analytics
Analytics for Emails
Google Ads and Analytics Integration
Advanced Level Optimization
Google Tag Manager
Alternative to Google Analytics
Project Case Studies

Features

Classroom Sessions

Ethans Pune offers highly professional and advanced training as per the industry need with a special focus on 100% practical and project based program, interactive sessions with Individual focus, online doubt clearing sessions, backup online recorded session, forum access for doubts and questions

Flexi Pass

Eight months free rejoining option within the same branch and same trainer from date of joining. Option available for branch change with minimum charges according to institute’s norms. Special discounts on joining multiple courses and referral bonus can also be availed. Lifetime WhatsApp technical discussion/placement group access.

Assignments

Hands-on assignments on each topic and modules, trainers provide these assignments according to the student's skill set and project requirements. Assignment duration will be approximately an hour a day. Assignment focuses on real time companies projects. Complementary Study Material with every course.

Certification

We are ISO 9001:2015 certified institution. Our certificate is recognized by many top companies. The certificate is provided on an assessment by our industry experts which makes your curriculum vitae, a holistic one and marks an edge on your profile. Increase the weightage of your resume by obtaining a course completion certificate on successful completion of the course and projects.

Real-life Case Studies

Ethans provides multiple use cases on real time projects. It helps students to understand the business requirements, analysis of requirements and challenges on real time implementation. We make them industry ready.

Job Assistance Program

On successfully completing a course with Ethans, you could be eligible for a job assistance program. Under this program we help students to build a perfect resume and optimize online profiles for job calls. Alumni group of 5000+ students help share the opportunities. 3000+ freshers/professionals received jobs in top companies in India or across India with good salary packages.

Digital Marketing Training FAQs

What are the prerequisites for Digital Marketing Training?

Digital Marketing Training doesn’t require any prerequisites. Program starts from the scratch and contains basic foundation concepts at the start.

Who should go for Digital Marketing training?

Any Graduate can learn Digital Marketing. No specific degree or qualification required for this course.

What if I have queries after I complete this course?

You will have access to the technical discussion forum lifetime, which will help you in resolving most of your doubts and queries. Eventually, you can connect with your respective faculty directly, else reach out to the nearest Ethans help desk for further assistance.

Who are the instructors?

Our faculties are all extensively experienced IT Industry experts and real time corporate trainers from renowned MNC’s with marvelous knowledge in the subject matter. In addition to their standard duties of imparting knowledge, faculties also undertake consulting assignments for leading Indian and Multinational Companies that gives practical exposure based on real time scenarios from their world of experience. Ethanians that upskill are able to vividly recall classes even after years. Such is the impact of our remarkable trainers on the students.

Will Ethans be providing any study materials?

Yes, Ofcourse. You will be provided with both, hard copies of the study material upon enrollment and soft copies will be shared by the respective faculties over the cloud during the program.

What types of courses are available at Ethans?

Ethans is a Market leader in Cloud, Automation and Analytics (such as Python, Data Science – Machine Learning, Artificial Intelligence, AWS, Azure, GCP, DevOps, Hadoop, Selenium, Robotics Process Automation, etc.) helps working professionals and freshers in enhancing skills in multiple technologies as per the market demand.

Does Ethans provide Job Assistance?

Yes. Ethans being one of the top notch institutes, has a wide network in the market. We do have collaboration with multiple companies that helped 3000+ freshers to get place and working professionals to switch their domains in top companies across India. On course completion, one becomes eligible for the placement assistance.

Does Ethans provide weekend classes for professionals?

There are multiple institutes which are providing software training courses, but only Ethans offers professional training on various demanding technologies with flexible timings over the weekdays as well as on weekends depending on the requirements of working professionals.

What are the profiles and experiences of trainers at Ethans?

We have a big pool with a strong and renowned team of professionals having extensive expertise in the technology they deliver. Our trainers are quite supportive and render an amicable learning environment which invigorates the student’s growth in an optimistic way. They are all with huge industry and teaching experiences. Some of them hold more than two decades of experience of the same industry.

Do I need to pay the complete fee lump sum or I can have an installment facility too?

We are open for both, lump sum and installments. Best to pay it in one go, but we avail maximum two installments. First installment is to be cleared on the very first day of the class and the second one, within 21 days from the batch commencement date.

The fee which I will pay is refundable or transferable?

No. Fees once paid is non-refundable and non-transferable at any case, as we assure best training quality at Ethans Tech. We do not let go of any of our valuable students and ensure to deliver the quality that meets one’s requirements and is worth it. Each one of you is important to us.

Does Ethans provide free Demo classes before joining a course?

Yes, Obviously. It’s mandatory and your right to know everything regarding our institute before enrolling. We keep on conducting multiple free demo sessions on numerous technologies every week at all the respective branches of Ethans. It gives you awareness, knowledge, makes things crystal clear and also helps one to decide upon the technology he/she wishes to opt for.

What are the facilities and infrastructure at Ethans?

As of now, Ethans has presence at three locations in Pune (Pimple Saudagar/Kharadi/Baner) and in Noida as well. Looking forward to expanding gradually across India with all your support. Ethans has state-of-the-art-infrastructure that accelerates a pleasant and academically vigorous and stimulating environment for the students and the faculty.

Does Ethans provide Online Training?

Yes. Ethans renders Online training too. It’s a virtual and absolutely interactive training by the identical faculties that educate at our different branches with the help of a specific software which is best to intercommunicate online. You will be obtaining uniformly the same study material and assessment in online training as in the classroom. Educating yourself from Ethans Tech either by classroom or online means is the same, as the instructors don’t change. Now, it depends on the students, which mode to prefer based on their comfort levels.

Does Ethans provide facility to repeat the batch?

On enrollment at Ethan’s Tech, you are provided with a flexi pass that avails eight months free re-joining option within the same branch and under the same trainer from the date of enrollment. We also provide online recorded sessions as backups. Options available for branch change with nominal charges as per the norms and regulations of the institute.

Does Ethans provide Institutional Certification after the course?

Yes. Certificate is issued to the respective student, after the course completion and assessment which is valid in multiple companies and apparently, it becomes an edge in your curriculum vitae in order to showcase your skill set.

Does Ethan's conduct training at Corporates?

Yes, we are frequently engaged in corporate training being the market leader with a big pool of corporate trainers having a wide network with collaboration with several top MNC’S that ultimately becomes an add-on for placing our students with such references.

What is the admission procedure at Ethans?

Basically, there are two ways of registering with Ethans Tech, Online and Offline. In terms of Online, you just need to visit the enrollment tab on your website – www.ethans.co.in which will redirect you to the enrollment form, wherein you need to fill all your essential details and proceed further by paying Rs. 2000/- as the registration fees (inclusive of your standard course fees) For Offline admission, you can can contact and visit any of your nearest Ethans branch and carry out the further formalities under the guidance of the team at Ethans Desk.

Our Industry Expert Trainer

We are a team of 10+ Years of Industry Experienced Trainers, who conduct the training with real-time scenarios. The Global Certified Trainers are Excellent in knowledge and highly professionals. The Trainers follow the Project-Based Learning Method in the Interactive sessions.

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